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IOT CONTENT MARKETING

Reaching the Buyers and Sellers of the Internet of Things

A majority of the outbound marketing in the IoT industry is currently targeted at engineers – discussing the tech. But their buying power is limited. Their budgets span the pre-production phase of IoT product development and are earmarked for prototype development.

To cross the chasm from pre-production to production requires a much larger financial commitment.  To make these buying decisions requires that management gets involved. Management develops the business plan, defines the budget and is ultimately responsible for buying anything at scale.

We are not suggesting tech marketing stops; we’re suggesting it’s only part of the discussion that needs to occur to result in meaningful sales. To get a better ROI on your marketing dollars requires that management is targeted and communicated to very differently than the current IoT narrative. Iot-Inc can help craft that message and/or get it to the right audience with one of our content marketing programs listed below.

  • Content Sponsorship

    • Expose your brand to the Iot-Inc audience

  • Content Distribution

    • Distribute your content to the Iot-Inc audience

  • Content Creation

    • Create world-class IoT marketing content

Web Properties

homepage

Expert Content

Iot-Inc is online here at www.iot-inc.com and on iTunes, YouTube and meetup.com. Our media sites bring together the producers and consumers of IoT tech to demonstrate how to monetize the resulting products and systems. Not covering news, nor written by professional writers, all content is original and comes from industry experts working in IoT today. Editorial focus is on the business and technology of the Internet of Things with the goals of informing enterprises on how to buy and sell IoT tech/products and informing vendors on who to establish partnerships and then ecosystems with.

Audience Demographics

THEIR JOB IS IN:
62%

Business Management

23%

Technical Management

8%

Technical

7%

Other

THEY WORK FOR:
57%

An IoT Vendor or Service Provider

34%

An Enterprise investigating IoT

7%

Education: Student & Teacher

2%

Other

GEOGRAPHY:
demographic_map
  • 37 NORTH AMERICA

  • 23 EUROPE

  • 19 ASIA

  • 11 RUSSIA

  • 8 INDIA

  • 2 MIDDLE EAST

ENTERPRISES, BRANDS AND MANUFACTURERS:

TYPES AND IOT READINESS

56%

BUILDING AN IOT-ENABLED PRODUCT TO SELL TO THEIR CUSTOMERS

44%

INCORPORATING IOT WITHIN THEIR BUSINESS

  • 37 CURRENTLY IMPLEMENTING IOT

  • 27 IMPLEMENTING IOT WITHIN 12 MONTHS

  • 36 IMPLEMENTING IOT IN ONE YEAR OR LATER

INDUSTRIES

15%

IN CONSUMER IOT

CONSUMER GOODS0%
SMART HOME0%
WEARABLES0%
33%

IN COMMERCIAL IOT

DEFENSE0%
GOVERNMENT0%
HEALTHCARE0%
INSURANCE0%
SMART BUILDINGS0%
TRANSPORTATION0%
29%

IN INDUSTRIAL IOT

AGRICULTURE0%
MANUFACTURING0%
OIL & GAS0%
23%

IN INFRASTRUCTURE IOT

SMART CITIES0%
SMART GRID0%
UTILITIES0%
IOT VENDORS AND SERVICE PROVIDERS:

TYPES AND READINESS

79%

IOT VENDOR

21%

IOT SERVICE PROVIDER

  • 65 CURRENTLY IMPLEMENTING IOT

  • 24 IMPLEMENTING IOT WITHIN 12 MONTHS

  • 11 IMPLEMENTING IOT IN ONE YEAR OR LATER

INDUSTRIES

16%

IN CONSUMER IOT

CONSUMER GOODS0%
SMART HOME0%
WEARABLES0%
35%

IN COMMERCIAL IOT

DEFENSE0%
FINANCE0%
GOVERNMENT0%
HEALTHCARE0%
INSURANCE0%
SMART BUILDINGS0%
TRANSPORTATION0%
27%

IN INDUSTRIAL IOT

AGRICULTURE0%
MANUFACTURING0%
OIL & GAS0%
22%

IN INFRASTRUCTURE IOT

SMART CITIES0%
SMART GRID0%
UTILITIES0%

Content Sponsorship

Maximum Brand Exposure

Demonstrate thought leadership by underwriting the technical and business education of our industry. Transfer industry goodwill to your brand by associating it with the type of content your prospects want, seek, and share. Options include:

the iot playbook schneider electric is all in image

Content Distribution

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Your Audience

Distribute your content directly to Iot-Inc’s audience. Good content will be consumed whether sponsored or not. Options include:

Content Creation

Professional Production

Have a single piece, or a full campaign created for your content marketing needs. Produced by an independent 3rd party IoT industry expert. Options include:

  • Custom articles
  • Custom podcasts
  • Custom videos

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Let’s Talk

To discuss our marketing services, click on the button below: