ake an intimate connection using this long-form content marketing instrument. No other tool allows you to spend 45 uninterrupted minutes, one-on-one, with your prospects.
Have a podcast produced to establish your company as a thought leader, to highlight a customer or to support a marketing program.
ase studies and customer stories are still effective ways to communicate your value proposition to grow your prospects in the form of blog posts and standalone articles.
Customer stories indirectly highlight your company by focusing on your customers’ achievements whereas case studies are less subtle, with the focus being on how your products or services enabled their success.
ideos can range from simple interviews to highly scripted and edited productions.
As fewer prospects read and more watch, video content is becoming an increasingly more important part of the marketing communications mix. However creating these in-house is an expensive and risky proposition.
ducate your prospects on a technical trend and then teach how to implement it with your product or service.
We have produced over 100 webinars to date and in doing so, know the event structure that works and the marketing effort needed to drive attendance.
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Bruce Sinclair, Iot-Inc