IOT CATEGORIES
MOST POPULAR TAGS
 

CONTENT CREATION

Teaching the Buyers of the Internet of Things

Content Creation Details

Custom Podcast

Engage New Prospects with a Sponsored Podcast

Make an intimate connection using this long-form content marketing instrument. No other tool allows you to spend 45 uninterrupted minutes, one-on-one, with your prospects.

Have a podcast produced to establish your company as a thought leader, to highlight a customer or to support a marketing program.

Client will:

  • Supply an interesting guest

We will:

  • Work with client to define questions
  • Interview guest of client’s choice
  • Produce finished show

Client gets:

  • High-quality podcast from a third-party authority lasting 30-45 minutes
  • Audio file and link to hosted audio file
  • Show notes for client’s site

Custom Article

Tell Stories about your Customers

Case studies and customer stories are still effective ways to communicate your value proposition to grow your prospects in the form of blog posts and standalone articles.

Customer stories indirectly highlight your company by focusing on your customers’ achievements whereas case studies are less subtle, with the focus being on how your products or services enabled their success.

Client will:

  • Supply an interesting guest and the goals of the article

We will:

  • Work with client to define storyline
  • Interview guest of client’s choice
  • Produce finished story
  • Subject to editorial review, include in Iot-Inc

Client gets:

  • High-quality 750-1,000 word blog post or article

Custom Video

Provide Compelling/Sharable Content with a Sponsored Video

Videos can range from simple interviews to highly scripted and edited productions.

As fewer prospects read and more watch, video content is becoming an increasingly more important part of the marketing communications mix. However creating these in-house is an expensive and risky proposition.

Client will:

  • Supply an interesting guest

We will:

  • Define questions and/or script
  • Interview guest
  • Produce finished video

Client gets:

  • High-quality video from a third-party authority
  • Video file and embedding link
  • Accompanying video notes to publish on site

Custom Webinar

Reach our Audience with our Turnkey Webinar Service

Educate your prospects on a technical trend and then teach how to implement it with your product or service.

We have produced over 100 webinars to date and in doing so, know the event structure that works and the marketing effort needed to drive attendance.

Client will:

  • Supply an interesting presenter and the goals of the webinar

We will:

  • Work with client to select proper webinar structure
  • Provide Bruce Sinclair as the emcee or additional expert presenter
  • Try to find a third-party expert to provide complimentary content
  • Market webinar to our audience

Client gets:

  • Webinar recording
  • Contact information on leads that registered and/or attended webinar
  • Optional poll data

Let’s Talk

To discuss working together, click on the button below: