Episode 99

In my view, delivering outcomes is IoT’s killer app. It requires the IoT platform, its technical underpinning, and the IoT ecosystem, its business underpinning, to come together in just the right way.
Listen to this podcast (or read the transcript), where I share with you three lessons from the ICIP Strategy & Digital Transformation course. The first is an overview of outcomes, also one of the major drivers of every IoT strategy. Then a digital transformation lesson on marketing and finally, an important methodology that should always be employed when starting an IoT offering – Design-Sell-Build ...

Episode 98

Business is all about creating value and then monetizing it; and it’s no different in IoT. For companies to succeed in IoT, both value creation and value monetization must be mastered.
Listen to this podcast (or read the transcript), where I share with you three lessons from the ICIP Business course. The first, an overview of the value creation framework, that walks through the four types of value creation in IoT. The next lesson is on one of the five classes of business models used in IoT – the Service business model. And the third lesson is an overview of risk management – the business counterpart to cybersecurity. This episode is a lot shorter than last week’s but packs a big punch ...

Using the Internet of Things in retail virtualizes the shopping environment so it can be analysed to increase the store’s efficiency in converting foot traffic into sales.
Watch this video (or read this transcript) to see Benoit Cousin discuss how IoT is improving the physical shopping experience and the store’s relationship with its customer ...

Episode 66

It takes a lot, and I mean a lot, to get me to download yet another app on my phone, especially one that’s going to try to sell me something… but, I’m open to Retail-IoT tech. I’m not much of a physical shopper, probably because I find the whole shopping experience so dreary, but this so called offline-online convergence within retail has piqued my interest.
Listen to this podcast (or read the transcript) where I speak with Oleg Puzanov about proximity marketing and where it’s headed with IoT ...

Episode 39

Before talking go to market strategy, we need to talk, go to green light strategy. For most people, internal or external, IoT is a big unknown and unknowns are scary. To get that IoT pilot started, think small and evolutionary.
Listen to this podcast (or read the transcript), with Michael Minkevich about his experience in building IoT products and systems, and the best way to get them greenlit ...