Using the Internet of Things in retail virtualizes the shopping environment so it can be analysed to increase the store’s efficiency in converting foot traffic into sales.
Watch this video (or read this transcript) to see Benoit Cousin discuss how IoT is improving the physical shopping experience and the store’s relationship with its customer ...

Episode 66

It takes a lot, and I mean a lot, to get me to download yet another app on my phone, especially one that’s going to try to sell me something… but, I’m open to Retail-IoT tech. I’m not much of a physical shopper, probably because I find the whole shopping experience so dreary, but this so called offline-online convergence within retail has piqued my interest.
Listen to this podcast (or read the transcript) where I speak with Oleg Puzanov about proximity marketing and where it’s headed with IoT ...

Episode 39

Before talking go to market strategy, we need to talk, go to green light strategy. For most people, internal or external, IoT is a big unknown and unknowns are scary. To get that IoT pilot started, think small and evolutionary.
Listen to this podcast (or read the transcript), with Michael Minkevich about his experience in building IoT products and systems, and the best way to get them greenlit ...