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Episode 55

Smart products are roughly 10x the cost of dumb or regular products and that’s a problem. It’s for good reason though, to make these products smart requires a lot of tech and infrastructure that needs to be paid for somehow. This will only be solved by new business models and not the types of business models we’re used to in enterprise IoT.
Listen to this analysis episode with Bruce Sinclair where he discusses the issues of pricing smart products and new business models that can help ...




Episode 54

IoT consumer products are more expensive than their traditional counterparts, often by order of magnitude. Not good but makes sense - the tech needs to be financed. But however innovative the products are, higher pricing will cause a headwind. Part of the problem is consumer IoT products are still being sold with traditional product business models.
Listen to this podcast (or read the transcript) where I speak with Nate Williams about the opportunity to innovate consumer IoT business models ...




Episode 53


With pundit projections in the billions of devices and trillions of dollars, these are heady times for IoT. But there are challenges – big challenges in our way. This keynote presents how we get from where we are today to an outcome-based economy, realizing the business promise of IoT.
Listen (or read the transcript) to Bruce Sinclair’s opening keynote address at Internet of Things World 2016 on IoT business and technology and the outcome-based economy ...




Episode 52

It’s a symbiotic relationship – the big corporation, in search for that innovative edge, and the small startup, in search for support to get their ideas off the ground. Both have what the other needs – desperately. Coming together they form one type of ecosystem. To be players, all IoT companies – big and small – must be part of one or more ecosystems.
Listen to this podcast (or read the transcript) where I speak with the folks at TechrIot about their approach of bringing IoT companies together ...


A solid route to take when developing a consumer Internet of Things product is concept -> ideation -> proof of concept -> prototype -> video -> crowdfunding -> MVP -> beta with early investors -> product. Harvesting your vested customers to become true fans is an incredibly powerful way to take a product to market and doesn’t necessary sidestep traditional funding sources. One of the reasons I like it most however is because it follows my launch philosophy of Design -> Sell -> Build - especially important in IoT.
Watch this video (or read the transcript) to see John Mein discuss the details of how to start with crowdfunding to launch a successful consumer IoT product and company ...




Episode 49

In this episode Bruce recounts recent meetings with clients and discussions with IoT design houses to discuss the current state of the art in data analytics in IoT deployments.
Listen to this analysis episode (or read the transcript) with Bruce Sinclair for the reasons why data analytics isn’t usually considered by clients and why that’s OK ...




Episode 47


Listen to this analysis episode (or read the transcript) with Bruce Sinclair where he analyses the latest IoT news from a business perspective. In this episode Bruce tees off from the Apple CareKit announcement to discuss why ecosystems are so important and how they differ from IoT platforms ...