Globant Tag

The future of UX, in certain segments of Consumer and Infrastructure IoT, will be driven by storytelling and emotions. When technology disappear, it’s replaced by magic – resulting in far stronger experiences – an experiences that want to be relived time and time again. Two examples are the Roomba vacuum by iRobot and the Disney theme park magic band. And did you know that many owners of expired Roombas can’t bear to throw them away, even after they’ve been replaced? Talk about product loyalty or is that love?
Watch this video (or read the transcript) to see Matias Rodriguez describe a future of Internet of Things UX for consumer and infrastructure IoT designed to maximize user engagement ...