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ICIP STRATEGY & EXECUTION COURSE

Developing an effective smart (IoT-based) digital transformation strategy means understanding how IoT will affect your industry and its competitive landscape.  It also means understanding how this technology will affect the operations of your business and what organizational changes are needed for effective execution.  In this course you will learn how to develop your IoT strategy, design a smart product or architect smart operations, and digitally transform your company to support it.   The ICIP Strategy & Execution course has 9 modules with 50 video lessons.  Watch select lessons by clicking the

MODULE 1: INTRODUCTION

1.1 WELCOME (2m 32s) 
A welcome from instructor Bruce Sinclair and his qualifications to teach this course and the ICIP training program.
1.2 GOING BEYOND THE HYPE (4m 26s)
Cuts through the hype, describes why the market adoption curve for IoT is unique and breaks down the strategic question of timing.
1.3 COURSE OVERVIEW (2m 2s) 
Presents an overview of the ICIP Strategy & Execution course, its approach and what’s emphasized.
1.4 PREREQUISITES (0m 47s) 
Prerequisites are the ICIP Technology course and ICIP Business course.

MODULE 2: INDUSTRY AND THE CHANGES COMING

2.1 OVERVIEW (4m 11s) 
Provides an overview on how the Internet of Things through outcomes is going to change and disrupt every industry providing a foundation upon which to develop an IoT strategy.
2.2 CUSTOMER AND OUTCOMES (1m 36s)
Highlights the current sales narrative and how the Internet of Things changes the business discussion by enabling customer outcomes.
2.3 IOT EXAMPLES (4m 17s)
Explains the concept of outcomes by demonstrating how the concept is applied in consumer, commercial, industrial and infrastructure IoT examples.
2.4 THE IOT TECH CONTINUUM (5m 6s)
Explains the way Internet of Things technology is going to evolve over time and the ramifications this has on delivering outcomes and every company’s strategy.
2.5 TECH EVOLUTION (5m 35s)
Demonstrates by example how the Internet of Things technical evolution will affect consumer, commercial, industrial and infrastructure IoT deployments.
2.6 REWIRING INDUSTRIES (9m 51s)
Shows the ways the Internet of Things technology evolution and the ability to deliver outcomes are going to rewire and disrupt ever industry.
MODULE 2 QUIZ
Asks questions about the six lessons in module 2.
2.7 MODULE 2 Q&A AND EXTRA MATERIAL (2m 53s)
Answers module 2 questions and points to other material to learn more about industry and the changes coming.

MODULE 3: IOT COMPETITION AND IOT COMPETITIVE ADVANTAGES

3.1 OVERVIEW (3m 9s)
Provides an overview on how the Internet of Things is going to change the competition faced, and the competitive advantages IoT provides.
3.2 NEW ENTRANTS VS INCUMBENTS (3m 40s)
Discusses the advantages and disadvantages of being a new entrant versus an incumbent when releasing an Internet of Things solution
3.3 TIMING IS EVERYTHING (1m 56s)
Explains the importance of being first to market when releasing an Internet of Things product and how it affects competition.
3.4 COMPETITIVE ADVANTAGES (4m 50s)
Goes through all the applicable competitive advantages that can be used after releasing an Internet of Things product to the market.
MODULE 3 QUIZ
Asks questions about the four lessons in module 3.
3.5 MODULE 3 Q&A AND EXTRA MATERIAL (2m 40s)
Answers module 3 questions and points to other material to learn more about IoT competition and IoT competitive advantage.

MODULE 4: THE OUTCOME ECONOMY

4.1 OVERVIEW (1m 32s)
Defines and provides an overview of the Internet of Things enabled outcome economy and how to take best advantage of it.
4.2 THE UNDERLYING TECH (1m 28s)
Outlines the underlying Internet of Things technology that enables the outcome economy – supporting functionality and business models.
4.3 THE ECOSYSTEM (3m 52s)
Describes ecosystems in the Internet of Things, how they are created, and their relationship with the IoT platform and business models.
4.4 THE NEW NEW ECONOMY (1m 39s)
Defines the outcome economy, how it compares to the product and service economies and the way the Internet of Things is enabling it.
4.5 THE NETWORK EFFECT (3m 2s)
Provides a derivation to illustrate how the outcome economy will consist of billions of devices and trillions of dollars as analysts predict.
MODULE 4 QUIZ
Asks questions about the five lessons in module 4.
4.6 MODULE 4 Q&A AND EXTRA MATERIAL (1m 52s)
Answers module 4 questions and points to other material to learn more about the outcome economy.

MODULE 5: HOW TO TRANSFORM A TRADITIONAL COMPANY INTO A SMART COMPANY

5.1 OVERVIEW (1m 28s)
Provides an overview on how smart (IoT-based) digital transformation changes the staffing and operations of every department in the traditional company.
5.2 ENGINEERING AND MANUFACTURING (3m 27s)
Discusses the digital transformation operational changes that should be considered for engineering and manufacturing to maximize the success of the smart company.
5.3 DATA SCIENCE DEPARTMENT (2m 34s)
Discusses the digital transformation operational advantages of establishing a data science department to maximize the success of the smart company.
5.4 MARKETING (4m 54s) 
Discusses the digital transformation operational changes that should be considered for marketing to maximize the success of the smart company.
5.5 SALES (7m 42s)
Discusses the digital transformation operational changes that should be considered for sales to maximize the success of the smart company.
5.6 SUPPORT AND MAINTENANCE (1m 17s)
Discusses the digital transformation operational changes that should be considered for support and maintenance to maximize the success of the smart company.
5.7 BUSINESS DEVELOPMENT (0m 58s)
Discusses the digital transformation operational changes that should be considered for business development to maximize the success of the smart company.
5.8 GENERAL AND ADMINISTRATIVE (3m 29s)
Discusses the digital transformation operational changes that should be considered for general and administrative, mostly HR, to maximize the success of the smart company.
MODULE 5 QUIZ
Asks questions about the eight lessons in module 5.
5.9 MODULE 5 Q&A AND EXTRA MATERIAL (1m 50s)
Answers module 5 questions and points to other material to learn more about the digital transformation network.

MODULE 6: SMART PRODUCT/OPERATIONS DESIGN FRAMEWORK

6.1 OVERVIEW (1m 21s)
Provides an overview of the 360° Smart Design Framework for defining the requirements of a smart product.  A subset of this framework is used for defining smart operations.
6.2 KEY BUSINESS ASPECTS TO CONSIDER (3m 39s)
Examines the key areas in every business to be considered during the 360° Smart Design Framework.
6.3 KEY REQUIREMENTS TO CONSIDER (2m 55s)
Examines the key technology/component products to be considered during the 360° Smart Design Framework.
MODULE 6 QUIZ
Asks questions about the three lessons in module 6.
6.4 MODULE 6 Q&A AND EXTRA MATERIAL (1m 27s)
Answers module 6 questions and points to other material to learn more about IoT business and product requirements.

MODULE 7: HOW TO DESIGN A SMART PRODUCT OR ARCHITECT SMART OPERATIONS

7.1 OVERVIEW (2m 20s)
Demonstrates the 360° Smart Design Framework by going through a detailed example of defining a smart product.
7.2 STEP 1: VALUE (6m 33s)
Explains step 1, value creation, in the 360° Smart Design Framework for defining a smart product’s requirements.
7.3 STEP 2: MONETIZATION (5m 1s)
Explains step 2, monetization, in the 360° Smart Design Framework for defining a smart product’s requirements.
7.4 STEP 3: OUTCOME (3m 26s)
Explains step 3, outcomes, in the 360° Smart Design Framework for defining a smart product’s requirements.
7.5 STEP 4: INDUSTRY (2m 42s)
Explains step 4, industry, in the 360° Smart Design Framework for defining a smart product’s requirements.
7.6 STEP 5: OPERATIONS (2m 14s)
Explains step 5, operations, in the 360° Smart Design Framework for defining a smart product’s requirements.
MODULE 7 QUIZ
Asks questions about the six lessons in module 7.
7.7 MODULE 7 Q&A AND EXTRA MATERIAL (1m 1s)
Answers module 7 questions and points to other material to learn more about the 360-degree requirements framework.

MODULE 8: GETTING STARTED

8.1 OVERVIEW (0m 50s)
Provides an overview and the best practices learned about how to get started with the Internet of Things in business – for startups to large enterprises.
8.2 DESIGN-SELL-BUILD (2m 25s) 
Introduces the product validation process, important to incorporate during each stage of the development process of an Internet of Things initiative/product.
8.3 INTELLECTUAL PROPERTY (3m 44s)
Discusses which technology should be developed in-house versus the technologies that should be developed out-of-house for the Internet of Things product.
8.4 DEVELOPMENT ORDER AND DEPENDENCIES (6m 46s)
Discusses the order in which the different IoT components should be developed or bought when creating an Internet of Things product.
8.5 BEST PRACTICES (5m 14s)
Goes through the best practices to follow to ensure your product and product team survive the development phase of an Internet of Things product.
MODULE 8 QUIZ
Asks questions about the five lessons in module 8.
8.6 MODULE 8 Q&A AND EXTRA MATERIAL (1m 40s)
Answers module 8 questions and points to other material to learn more about getting started.

MODULE 9: CONCLUSION

9.1 MAIN TAKEAWAYS (1m 27s)
Reinforces the nine main takeaways that should be clearly understood after taking the ICIP Strategy & Execution course.
9.2 NEXT STEPS (1m 02s)
Suggests a way forward and where to apply what was learned in this course and the entire ICIP program.