Episode 99

In my view, delivering outcomes is IoT’s killer app. It requires the IoT platform, its technical underpinning, and the IoT ecosystem, its business underpinning, to come together in just the right way.

Listen to this podcast (or read the transcript), where I share with you three lessons from the ICIP Strategy & Digital Transformation course. The first is an overview of outcomes, also one of the major drivers of every IoT strategy. Then a digital transformation lesson on marketing and finally, an important methodology that should always be employed when starting an IoT offering – Design-Sell-Build

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Episode 98

Business is all about creating value and then monetizing it; and it’s no different in IoT. For companies to succeed in IoT, both value creation and value monetization must be mastered.

Listen to this podcast (or read the transcript), where I share with you three lessons from the ICIP Business course. The first, an overview of the value creation framework, that walks through the four types of value creation in IoT. The next lesson is on one of the five classes of business models used in IoT – the Service business model. And the third lesson is an overview of risk management – the business counterpart to cybersecurity. This episode is a lot shorter than last week’s but packs a big punch

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Episode 78

There’s all kinds of opinions about where the value is in IoT. Well, a group that put their money where their mouths are, are investors. This is a panel discussion where I interview two VCs with similar goals but different approaches.

Listen to this podcast (or read the transcript) with Upal Basu and Jesse DeMesa about what they look for when making an Internet of Things investment

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Episode 70

This episode is a recording of the panel discussion and the panelists are Bob Wurdec from ilumi, Gene Han from Target, Upal Gasu from Nokia Growth Partners and JP Abello from Nielsen.

Listen to this podcast (or read the transcript) where Bruce moderates the panel, Show Me the Money – Creating Value from Connecting Things at the Smart Home Summit 2016

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Episode 55

Smart products are roughly 10x the cost of dumb or regular products and that’s a problem. It’s for good reason though, to make these products smart requires a lot of tech and infrastructure that needs to be paid for somehow. This will only be solved by new business models and not the types of business models we’re used to in enterprise IoT.

Listen to this analysis episode with Bruce Sinclair where he discusses the issues of pricing smart products and new business models that can help

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Episode 54

IoT consumer products are more expensive than their traditional counterparts, often by order of magnitude. Not good but makes sense - the tech needs to be financed. But however innovative the products are, higher pricing will cause a headwind. Part of the problem is consumer IoT products are still being sold with traditional product business models.

Listen to this podcast (or read the transcript) where I speak with Nate Williams about the opportunity to innovate consumer IoT business models

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Episode 48

Building an IoT product line isn’t just for the big guys. Small and medium size manufacturers can transform their business into Internet of Things powerhouses by following the same IoT playbook – albeit on a smaller scale.

Listen to this podcast (or read the transcript) where I speak with Christian Shaffer about the steps his 20-person company took to unlock $2 million in recurring revenue

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Episode 46

Schneider has seen the IoT light and they are following it at scale. Step 1, make all products connected. Step 2, develop a platform, in this case, for the energy management and automation vertical. Step 3, create more customer value by moving from products to products and services to ultimately driving customer results.

Listen to this podcast (or read the transcript) where I speak with Prith Banerjee about the IoT playbook to be followed by all leading edge enterprises, big and small

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Episode 43

Listen to this analysis episode (or read the transcript) with Bruce Sinclair about why he considers LPWA to be an existential threat to the mobile industry in IoT. Mobile World Congress 2016 is the first major public battle ground… the first of many

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