Proximity marketing Archives - Thu, 17 Nov 2016 11:41:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Location-based IoT Services in the Retail Shopping Environment https://www.iot-inc.com/location-based-iot-services-in-retail-shopping-video/ Thu, 17 Nov 2016 09:00:14 +0000 https://www.iot-inc.com/edge-device-security-in-the-internet-of-things-video-copy/ Using the Internet of Things in retail virtualizes the shopping environment so it can be analysed to increase the store’s efficiency in converting foot traffic into sales.

Watch this video (or read this transcript) to see Benoit Cousin discuss how IoT is improving the physical shopping experience and the store’s relationship with its customer

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