crowdfunding Archives - Fri, 11 Nov 2016 10:45:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Consumer IoT – Crowdfunding to Eating the Dog Food https://www.iot-inc.com/consumer-iot-crowdfunding-to-eating-the-dog-food-video/ Thu, 14 Apr 2016 14:00:55 +0000 https://www.iot-inc.com/challenge-of-extracting-signal-from-noise-in-iot-video-copy/ A solid route to take when developing a consumer Internet of Things product is concept -> ideation -> proof of concept -> prototype -> video -> crowdfunding -> MVP -> beta with early investors -> product. Harvesting your vested customers to become true fans is an incredibly powerful way to take a product to market and doesn’t necessary sidestep traditional funding sources. One of the reasons I like it most however is because it follows my launch philosophy of Design -> Sell -> Build - especially important in IoT.

Watch this video (or read the transcript) to see John Mein discuss the details of how to start with crowdfunding to launch a successful consumer IoT product and company

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