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A solid route to take when developing a consumer Internet of Things product is concept -> ideation -> proof of concept -> prototype -> video -> crowdfunding -> MVP -> beta with early investors -> product. Harvesting your vested customers to become true fans is an incredibly powerful way to take a product to market and doesn’t necessary sidestep traditional funding sources. One of the reasons I like it most however is because it follows my launch philosophy of Design -> Sell -> Build - especially important in IoT.
Watch this video (or read the transcript) to see John Mein discuss the details of how to start with crowdfunding to launch a successful consumer IoT product and company ...

This IoT Inc Business Meetup features John C. Mein, Vice President of Sales, Business Development and Fundraising at Petzila. Join to meet the Silicon Valley ecosystem in person or watch the stream ...