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How to Get an IoT Product Greenlit

How to Get an IoT Product Greenlit

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Episode 39

Before talking go to market strategy, we need to talk, go to green light strategy. For most people, internal or external, IoT is a big unknown and unknowns are scary. To get that IoT pilot started, think small and evolutionary. In this episode of the IoT Business Show I speak with Michael Minkevich about his experience in building IoT products and systems, and the best way to get them greenlit.

In this episode of the IoT Business Show I speak with Michael Minkevich about his experience in building IoT products and systems, and the best way to get them greenlit.

Michael is VP of Technology Services at Luxoft where he is responsible for the company’s Product Engineering portfolio that covers Telecom, Energy & Utilities, Digital Media, Consumer Electronics and, of course, the Internet-of-Things. Michael is a computer engineer by background and has almost twenty years of industry experience.

Luxoft has a relatively long history of building IoT and along the way patterns have emerged. To get to that coveted green light, look for an existing product or service that can be augmented with added informational value. Using this strategy means you already have a customer, internal people and operations to sell and support the product, and an existing backend infrastructure that only needs to be evolved rather than invented. But most importantly, it’s easy to understand and less likely to get jammed up by resistance to the unknown.

Here’s What We’ll Cover in this Episode

  • How a majority of projects lack an articulated business case and are driven by engineering from the bottom-up.
  • Why many large scale IoT initiatives are abandoned mid-project.
  • Why the next generation system integrator is more software-centric than ever before.
  • How long it typically takes to get to a POC and then how long it takes to get to a P (product).
  • How much it typically costs get to a POC and then how much it costs to get to a P (product).
  • Why it’s important to develop in an agile fashion, in small iterations, with plenty of demonstrations/validations along the way.
  • Real world IoT case studies in logistics and retail.
  • The bottom line versus topline conundrum.

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What’s your “go to green light” strategy in IoT?

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