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Episode 70

This episode is a recording of the panel discussion and the panelists are Bob Wurdec from ilumi, Gene Han from Target, Upal Gasu from Nokia Growth Partners and JP Abello from Nielsen.
Listen to this podcast (or read the transcript) where Bruce moderates the panel, Show Me the Money – Creating Value from Connecting Things at the Smart Home Summit 2016 ...




Episode 61

You’ve heard of the KISS principle, right? Keep it Simple Stupid… Well, I don’t think many consumer smart product makers have. Maybe it’s just where we are in the IoT evolutionary cycle but often they take a perfectly fine, and simple, product and heap on to it a lot of complexity when making it smart. Even worst, this complexity often adds very little incremental value.
Listen to this analysis episode (or read the transcript) with Bruce Sinclair where he discusses how making products smart often reduces their value instead of increasing it ...




Episode 55

Smart products are roughly 10x the cost of dumb or regular products and that’s a problem. It’s for good reason though, to make these products smart requires a lot of tech and infrastructure that needs to be paid for somehow. This will only be solved by new business models and not the types of business models we’re used to in enterprise IoT.
Listen to this analysis episode with Bruce Sinclair where he discusses the issues of pricing smart products and new business models that can help ...




Episode 54

IoT consumer products are more expensive than their traditional counterparts, often by order of magnitude. Not good but makes sense - the tech needs to be financed. But however innovative the products are, higher pricing will cause a headwind. Part of the problem is consumer IoT products are still being sold with traditional product business models.
Listen to this podcast (or read the transcript) where I speak with Nate Williams about the opportunity to innovate consumer IoT business models ...


A solid route to take when developing a consumer Internet of Things product is concept -> ideation -> proof of concept -> prototype -> video -> crowdfunding -> MVP -> beta with early investors -> product. Harvesting your vested customers to become true fans is an incredibly powerful way to take a product to market and doesn’t necessary sidestep traditional funding sources. One of the reasons I like it most however is because it follows my launch philosophy of Design -> Sell -> Build - especially important in IoT.
Watch this video (or read the transcript) to see John Mein discuss the details of how to start with crowdfunding to launch a successful consumer IoT product and company ...


Is it in the billons or trillions? I can’t remember how many sensors there are supposed to be in 10 or is it 20 years. We get so many different predictions of the number of things in IoT it’s mind-numbing. Mind-numbing in that it’s hard to comprehend the size of the numbers being tossed around and mind-numbing because in trying to outdo each other, pundits count things differently.
Watch this video (or read the transcript) to see Dean Freeman go up and down and across the IoT food chain sizing the food chain along the way ...




Episode 35

It’s one thing to be in a kickstarter–fueled start up developing your IoT product and quite another to be doing it within a structured corporate environment. Things get in the way. Priorities, personalities, politics and executive management. The same work needs to be done but other considerations need to be taken into account.
Listen to this podcast (or read the transcript) with Jake Fields about his experience in working with IoT teams within the enterprise environment and the development steps to take to successfully make it through to the other side ...